Marketing Seminar

 
Date: 

Friday 3 November, 9am-4pm

Location: 

InterContinental Hotel, Wellington

Event details: 

 

PROGRAMME

SPEAKERS

9.00am

Welcome and Introduction

Deborah James,

Executive Director,

Independent Schools of New Zealand

9.15am

Attracting local and international students - Building your exclusive brand

 TBC

10:00am

Case Study: “Find yourself at King’s” – Insights from 2017 King’s College’s marketing campaign

 

Many Independent Schools have marketing campaigns in place, but what do they really need to remain visible in such a competitive environment?

 

King’s College delved into its market research feedback and built its 2017 campaign reflecting the criteria prospective families look for in their choice of school. The campaign is about promoting the King’s College brand, and the students who represent their all-round education philosophy. In this presentation, Jeanette shares learnings relevant to other private schools eager to strengthen their branding and move their marketing strategy to the next level.

Jeanette Paine,  

Director of Marketing and Development, King's College

10.40am

 

Morning tea

 

11.00am

Parents’ Panel Discussion – What attracted me to your school?

 

Parents from ISNZ Member Schools share what drove their choice in selecting their children’s school. After hearing their insights, make sure your marketing strategy is on point to reach your target market successfully.

 

11.50am

Work smarter, not harder - Marketing automation tools for the school sector

 

Selecting the right technology solution for your business is critical, but even more important is ensuring you have the right strategy and resources in place to execute your vision. Nick will show you how to use helpful tools like Mailchimp and Hubspot to support your marketing activities and work smarter rather than harder.

 

Nick Whiteacre, Head of Digital Strategy, Calibrate

12.30pm

Lunch

 

1.30pm

Masterclass:  Be on page one -  Making the most of Google AdWords and Analytics

 

Make it easy for parents and prospective students to find you. Hear from Ryan how to set up a successful Google AdWords campaign and analyse its data without being overwhelmed by numbers. Ryan will show you what to look for in your Google Analytics report and how to build effective and budget friendly campaigns to maximise your return on investment.

Ryan Marston, Managing Director, PureSEO

2:20pm

Masterclass:  Implementing  a strong and measurable social media presence

 

TBC

3.10pm

Open Forum

Topics nominated prior to and on the day

 

 

4.00pm

Seminar Close and Afternoon Tea

 

 

Terms and conditions: 

All cancellations will incur a $50 cancellation fee.

Price: $200.00