Friday 3 November, 9am-4pm
InterContinental Hotel, Wellington
Welcome and Introduction
Independent Schools of New Zealand
Attracting local and international students - Building your exclusive brand
Case Study: “Find yourself at King’s” – Insights from 2017 King’s College’s marketing campaign
Many Independent Schools have marketing campaigns in place, but what do they really need to remain visible in such a competitive environment?
King’s College delved into its market research feedback and built its 2017 campaign reflecting the criteria prospective families look for in their choice of school. The campaign is about promoting the King’s College brand, and the students who represent their all-round education philosophy. In this presentation, Jeanette shares learnings relevant to other private schools eager to strengthen their branding and move their marketing strategy to the next level.
Director of Marketing and Development, King's College
Parents’ Panel Discussion – What attracted me to your school?
Parents from ISNZ Member Schools share what drove their choice in selecting their children’s school. After hearing their insights, make sure your marketing strategy is on point to reach your target market successfully.
Work smarter, not harder - Marketing automation tools for the school sector
Selecting the right technology solution for your business is critical, but even more important is ensuring you have the right strategy and resources in place to execute your vision. Nick will show you how to use helpful tools like Mailchimp and Hubspot to support your marketing activities and work smarter rather than harder.
Nick Whiteacre, Head of Digital Strategy, Calibrate
Masterclass: Be on page one - Making the most of Google AdWords and Analytics
Make it easy for parents and prospective students to find you. Hear from Ryan how to set up a successful Google AdWords campaign and analyse its data without being overwhelmed by numbers. Ryan will show you what to look for in your Google Analytics report and how to build effective and budget friendly campaigns to maximise your return on investment.
Ryan Marston, Managing Director, PureSEO
Masterclass: Implementing a strong and measurable social media presence
Topics nominated prior to and on the day
Seminar Close and Afternoon Tea
All cancellations will incur a $50 cancellation fee.